To elaborate a little more on the one-to-one marketing approach, peppers and rogers would like you to focus on four things when selling to customers:🤩🤩 1. Increase your “share of wallet” figure out which needs you can satisfy,then use the knowledge you have , and the trust you’ve built,to make that additional sale. 2. Increase the durability of customer rs. Invest money in customer retention,because its small fraction of the cost of customer acquisition. 3. Increase your product offerings to customers. By being customer-focusef instead of reatil-focused,or factory focused, a manufacturer or merchant can widely increase its offering, thus increasing share of wallet. 4. Create an interactive rs that leads to meeting more customers needs. It’s a cycle . By constantly encouraging the consumer to give more information, the marketer can offer more products

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